Oil & Vinegar strongly reinforced the distribution of their leaflet with a thematic retail package via the seal package. Their digital leaflet was mentioned as ‘recommended folder’ at the top of the leaflet overview on myShopi for app and web and gained extra leads via a personalised splash page on the home page of the website.
A banner in the myShopi newsletter also increased the number of views. In addition, there was a printable discount voucher on the website and in the app of myShopi in order to activate the consumer to buy more.
Activation channels:
- Folder
- Recommended online folder
- Printable discount voucher
- Webslider
- Splash page
- Social media
- Newsletter banner
- App notification
