Insights

A year after BD myShopi first got started with itscontent marketing concept myShopizine, it’s time to look back on the native advertising campaigns that were created for several national advertisers. 

Yesterday evening, myShopi won an award for Most Performing App Campaign in the election of Bloovi's Digital Marketing Awards thanks to its innovative approach on mobile leaflets and promo search.

RetailDetail partners up with BD myShopi, Pubmarket and Profacts to present a completely new afternoon program on ultimate activation by means of neuromarketing, the psychology of pricing and creativity as well as the award ceremony for the best 2016 leaflets.

NEW: the October edition of myShopizine shows Carole Lamarque and her daughter Margaux as representatives for advertisers like Delhaize, Ikea, Ecover and Vandersanden Group.

Any chance you'll have 18 spare minutes tonight? In fact, we're quite sure you'll be checking your letterbox - you and millions of other Belgians - to retrieve the weekly leaflets and you'll spend about 18 minutes in total leafing through them. This conclusion – and many more – is drawn in the new impact study by van market research office GfK on the impact of promotional leaflets and other types of activating media.

The Global New Product Innovation Report by market research office Nielsen shows that product sampling still effectively impacts the shopping behavior of consumers worldwide

The number of users of indivual retailer apps doesn't live up to the expectations. The aggregated retailer myShopi app is the perfect solution for the consumer.

After Club Nestlé, Club Garnier is the second promo club to open its digital doors. With that, the second Promo CRM project with myShopi and a major FMCG producer has officially been launched.

An increase of the store turnover by 41% thanks to the folder? According to an article on Adformatie.nl another 27% increase in turnover can be added thanks to online folders.