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Once a month the leaflet package distributed weekly by BD myShopi contains a promotional cover page on which advertisers can splash out their latest actions and promotions. The backside of this seal insert regularly leaves blank space available for competition and games with which consumers can win nice prizes.
The number of participants per competition is around 5,500 and very often entries still come in weeks after the seal was distributed. Interesting to know is that this indicates that the adverts as such are also kept visible to the open gullible eye. Taking into account that the inserts reaches some 4 million Belgian households, our partners can count on quite a lot of continued attention for their adverts.