BD myShopi is ready to distribute the 5th edition of their consumer magazine myShopizine. A year after BD myShopi first got started with this content marketing concept, it’s time to look back on the native advertising campaigns that were created for several national advertisers.
The consumers starring in BD myshopi’s myShopizine were quite busy last year. They stopped by at Dovy keukens, shopped at A.S.Adventure and had a festive dinner organised by Lidl. myShopizine reads like one complete shopping day, thanks to advertisers delivering inspiring content with added value for consumers. Where can I buy this cheaper, where do I find the latest innovations, how can I shop more efficiently despite my busy agenda, …
From Delhaize Collect to Ikea’s limited edition
The myShopizine concept – one shopping day of one unknown consumer – inspired national advertisers to turn their campaign into native advertising. myShopi supported the promotion of Delhaize Collect, the Coca-Cola Perfect Mix concept, the affordable fresh products of Lidl for a festive dinner, … Always adding the latest discounts, recipes and blogposts on top to activate consumers.
Jetair also aimed for activation when they published their competition in myShopizine that was hosted on myShopi.be. The result? thousands of new leads for Jetair. Ikea and A.S.Adventure choose to focus respectively on their limited edition and a temporary camping gear promotion.
E-commerce also benefits from the reach of paper leaflets
More and more retailers are also using offline advertising to promote their e-shops. In myShopizine, Delhaize chose to emphasize on the Collect and Home Delivery concept by putting Delhaize.be in the spotlights. The same goes for Veritas and De Gele Flamingo who wanted to generate more clicks and traffic for their e-shops. In that respect, the immense reach of myShopizine – reaching 1,5 million households – offers real added value.
Native advertising is ever popular
It’s certainly striking to see how many different types of advertisers have found their way to native advertising. From Ecover detergent to outdoor isolation by Vandersanden Group, from Carefree pantyliners to Alpro Soya margarine –every product and service could easily be put into a story, thus inspiring many consumers. As a result, BD myShopi continues to produce myShopizine. The next edition is scheduled for distribution on the 27th of March 2017.
