Using a full-page advert on the backside of our seal insert, Thomas Cook proved that via this medium a maximum of qualitative traffic can be directed to an online competition on www.myshopi.be. The advert about the competition on the seal insert clearly contributed to the success of cruise sales.
Thomas Cook registered a doubling of the number of bookings compared to the year before. In addition, they established that it were specifically those cruises referred to in the seal promotion that were booked.
