The Omega Pharma brand Bodysol was in the spotlights thanks to an omni-channel myShopi campaign which focussed on activation through display advertising. While pharmacies offered the Bodysol products at a 2 euro discount, BD myShopi put its platform at Omega Pharma's disposal for some additional online promotion.
The campaign was reinforced by an advert on the myShopi seal insert and was further supported by digital promotion throough Facebook posts, app notifications, newsletter banners and splash pages in the myShopi app and on the website. Bodysol also counted on the vast network of BD myShopi distributors for the door-to-door delivery of matching door hangers.
