During the cold winter days, people invest massively in atmosphere and cosiness at home. In addition, the end-of-year is the period par excellence to buy presents. Ici Paris XL cleverly responded to this by offering an exclusive discount via the BD myShopi WOWbox: when buying two Evoka perfume diffusers, customers received a hefty discount as well as a free scented candle worth €13.95.
By offering the discount online as well as in the shop, needed traffic was generated on both fronts.
