Delhaize and BD myShopi organised a product sampling of empty bread bags in three Flemish regions (Overpelt, Rekem and Leopoldsburg). In this case, BD myShopi was responsable for folding the bags, putting a promotional sticker on them and distributing them.
Consumers were activated to visit the the Proxy Delhaize nearby, to fill their bags with a free loaf of bread. That's how Delhaize generated more traffic towards the different Proxy Delhaize branches.
