With its international TUI holiday concept, Jetair aims to offer a set of holidays that seamlessly fit the specific needs of its different target groups. These unique holiday concepts often need a little more explaining. Native advertising in myShopizine turned out to be the perfect way to explain about the “Family Life” holidays and reach the specific target group (families with kids). The blogposts that were included in the Jetair deal with myShopizine allowed for further communication about the special summer holiday promotions at the appropriate time, later that season.
Apart from Jetair’s strive for more awareness for the Family Life holiday concept, data capturing was also a main objective. This was achieved by organising an online competition, based on Jetair’s input about minimum CRM requirements. The competition was hosted on the myShopi platform, reaching out to its 300.000 active users.
