In order to promote its printable vouchers with the 300,000 active users of myShopi in the app and on the myShopi website, Just Eat applies playful advertising, among others by having generated a splash page specially designed for them. This way all users immediately get to see the discount when opening the app or the website – separate from all other promotions.
Obviously, such a splash page earns Just Eat a maximum of visibility. By also announcing the discounts on the myShopi seal insert and in the WOWbox, Just Eat reaches the traditional customer in addition to the digital one.
