Before opening a new Ellis Gourmet Burger restaurant in Hasselt, 4.500 door hangers were distributed in the surrounding area, announcing that you were free to collect your free burger on the opening day. That’s why Ellis Gourmet Burger chose a door hanger with tear-off coupon. It allowed them to focus on this specific action and attract customers to visit the restaurant with their coupon.
This creative type of door to door advertising allowed for the perfect boost to make the opening into a success, with no less than 1.000 free hamburgers that were eaten for free.
