Heinz makes perfect use of the possibility to upload its own recipes in the myShopi app in order to promote the use of its sauces. The consumer is thus inspired and ativated in one simple move.
By the way, did you know that you can easily add all ingredients for the Heinz recipes to your shopping list? Heinz therefore sponsors some relevant categories en products in this myShopi feature, which makes the brand top of mind when the consumer prepares his errands.
