Just Eat regularly launches simultaneous discount actions on various platforms. Their €4.00 discount for instance was offered as a printable voucher on www.myshopi.be and in the form of a WOWbox print version. Traffic could therefore be directed simultaneously to the Just Eat website via both channels.
In addition, Just Eat also uses the possibility to advertise on the myShopi seal insert in the folder package that is delivered door-to-door. Via this advert there is again a reference to the printable discount voucher on myShopi. This way, Just Eat reaches the traditional as well as the digital consumer with its discounts.
