Unlike anyone else Just Eat knows what the benefits are of omni-channel activation. Various discounts are launched on various platforms at the same time so that the traditional as well as the digital consumer are reached in a simple way. This way a Just Eat discount code on the BD myShopi seal insert will always refer to the Just Eat website while a printable discount voucher can be found on the myShopi website.
The greatest benefit of the seal insert is that Just Eat immediately widened its reach to 4,3 million households in addition to the 300,000 consumers who are activated via the myShopi app and website.