In the end-of-the year edition of myShopizine, Lidl stood out with a native advertising campaign on how to fill the Christmas table with nothing but Lidl products. Lidl chose myShopizine because the theme of the magazine fits their own motto: “for everyone who counts”. This motto is about enjoying a diner with the people who count, as well as about budget-friendly shopping at the Lidl shops.
In the digital version of the magazine, we made sure readers could easily access the website dekeukenvanlidl.be where Lidl offers numerous budget-friendly recipes. And Lidl also helped readers choosing matching wine for every recipe by referring to the many types of wines available in lidl-shop.be. So after reading the Lidl article in myShopizine, consumers were perfectly prepared for the perfect Christmas diner.
