The launch of a new Ikea catalogue never goes unnoticed, this because Ikea draws attention with its distribution through all possible channels. In addition to the country-wide distribution of the catalogue, BD myShopi also took care of the accompanying display adverts.
This way, subscribers to our newsletter could click through on a banner and extra leads were generated via a splash page on the myShopi website and in the app. After the catalogue campaign Ikea continued to inspire with an anniversary advert on the myShopi seal insert.
Activation channels:
- Catalogue
- Banner in newsletter
- Splash page on website
- Splash page in app
- Seal insert
