Its 1,5 million copies make myShopizine the largest consumer magazine in Belgium. It starts from native advertising, inspiring consumers to more efficient and cheaper shopping. The latest edition centers around marketing expert Carole Lamarque, founding partner of Duval Union Consulting.
The October edition of myShopizine shows Carole Lamarque and her daughter Margaux as representatives for advertisers like Delhaize, Ikea, Ecover and Vandersanden Group. According to Carole, it's a unique experience, as well as a unique opportunity to experience native advertising from inside out. Carole: “Native advertising can and should offer added value to readers. There are so many examples of how not to go about it. In my experience, myShopizine shows how you can in fact transmit the advertiser's message without compromising the central consumer's authenticity, thus creating a mix of commercial and inspirational content from which the advertiser as well as the reader benefits.”
The new edition of myShopizine will be distributed as from October 10 in 1,5 million Belgian mailboxes. The print articles will also feature in the digital magazine on myShopi.be and more shopping tips will be added on the myShopizine blog.