Renmans used the Football World Cup 2014 to incite and intensify its customers’ purchasing intention. Instead of the more classic 2+1 free, Renmans went for a 3+3 free, which managed to draw attention via a voucher in our WOWbox.
This was the ideal way for Renmans to sell larger quantities. For the men among us, it was a perfect opportunity for a ‘little dinner party’ for 6 mates just before the start of the game.
