Promo-on-seal is a recent product development that BD myShopi picked up in The Netherlands. There, a local leaflet distributor successfully rolled out the concept for clients such as Intertoys, C&A and V&D.
BD myShopi decided to also use this gimmick of a printed promotional strip on its leaflet package for the branding of its consumer brand myShopi. From general awareness campaigns it went to a focused call to action for downloading the myShopi app. The result? We managed to triple the number of downloads within one week.
