Zespri regularly beautifies the seal insert with its tasty adverts. In addition, Zespri is clearly represented in the myShopi app as one of the most faithful shopping list sponsors.
By sponsoring the fruit and kiwi product categories, the brand Zespri always pops up in the app when the consumer searches for fruit in general and kiwis in particular. The consumer will then also automatically link the brand name to his shopping list and actual purchases.