Within our more than 5,000 BD myShopi sectors printed material and samples can be distributed in a focused way on basis of the most recurrent consumer profiles, e.g. in a sector with an overrepresentation of young households with an average-sized garden.
Socio-demographic segmentation is possible on basis of:
-
Standard of living
A household’s lifestyle is a clear indicator of purchasing power, something that is interesting to know if e.g. you want to offer a product or service in the luxury niche. -
Family structure
Within this profile one can do segmentation on basis of the presence of children in the household in combination with the age of the family members. -
Living environment
Who lives in an apartment does have other needs than who lives in a detached house in the countryside. Therefore the living environment of a household is determining for the purchasing behaviour. -
Educational level
People with a higher education usually have a different spending pattern and purchasing behaviour than lower skilled people. Which type of (highest) obtained degree is overrepresented has been calculated per BD-sector. -
Garden
Garden centres, distributors of garden equipment, etc., will certainly not sell much to people without a garden. Also the size of the garden can be determining for the purchases made. -
Profession
In addition to educational level, the current profession can also be a useful selection criteria, e.g. for a door-to-door recruitment campaign. We distinguish between blue-collar workers, office staff and self-employed. -
Home owner
Tenants have other priorities than home owners when it comes to renovating and decorating their home. In addition, the budget used for these expenses can be quite different.
Please do not hesitate to contact us for a tailor-made segmentation offer for your campaign.