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More than three quarters of consumers indicate that they spend on average 16 minutes a week browsing through publicity leaflets. In a fast-moving digital era as today, such an impressive weekly devotion is a not to be underestimated as an added value for a lot of companies and brands. The leaflet is and still remains the medium par excellence to stay abreast of special offers. Add to this that at least 78% of consumers admit they are effectively influenced by leaflets when going shopping. A message does not only have a massive reach, but also an immense impact.
Whether nowadays folders are considered a soft push media group, does not necessarily mean that they are no longer very popular. Communication is continuously forcing itself upon us in all kinds of ways. This while we continue to receive publicity leaflets in the letter box and can browse through them at any moment we wish and wherever it suits us. Samples and discount vouchers also quietly enter the homes of countless consumers via the letter box without any ‘electronic beeps’. Thereafter they also play their activating ‘inside’ role of purpose.
The Door-to-Door Impact Survey 2014 about door-to-door communication shows that 75% of consumers draw up their shopping list based on received leaflets. Therefore BD myShopi also offers – in addition to its folder distribution – a digital shopping list in which the consumer can consult the range of products per supermarket or shop. This way the consumer can even more easily create the link between the product in the leaflet and the actual purchase of it.
Taking into account the development of online shopping lists, BD myShopi consciously opted for omni-channel consumer activation. The distribution of names of countless brands and companies remains the perfect way to reach some 4.3 million Belgian households. In addition, the myShopi digital platform is the ideal digital ‘buddy’ for even more consumer inspiration and activation.
myShopi is the pivotal point where companies and brands from any part of the country can announce their best promotions, inform their addresses and opening hours, recommend their online folders, etc. Thanks to generating an optimal traffic between print based communication and online tools, BD myShopi assists many partners in giving them a maximum return on investment.
