The focused distribution of warm sauces via sampling with accompanying voucher was a hit in terms of branding.
According to the Customer Impact Survey it appeared that no less than 8 out of 10 people who received the sample could perfectly remember that the sauce was of the Devos & Lemmens brand. In addition, 70% of those polled showed a clear intention to buy and 80% expressed their intention to test out new products this way more often.
Activation channels:
- Product sampling
- Discount voucher
- Impact survey
Results:
- 80% brand recall
- 70% buying intentions
