Hyundai decided to use myShopizine to create more awareness for the Hyundai Tucson, focusing on families with kids in particular. The Hyundai campaign was therefore integrated in the story of the central myShopizine consumer, reaching 1,5 million Belgian consumers.
Through the voice of the central consumer, all advantages of the car were shared with the reader, like the huge luggage capacity and the automatic trunk opener – which both come in very handy for a busy mum loading the trunk with her son’s stuff and the groceries while holding her kid on her arm. The call-to action invited the readers to test it themselves at the local Hyundai dealer.
Hyundai combined the article with an online competition to win Euro 2016 tickets on the myShopi platform. myShopi takes care of the hosting, so clients don’t waste time on the preparation or the follow-up. In the paper as well as the digital magazine and on the blog, traffic was sent to the online competition to guarantee as many leads as possible.
