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De cashback van Nestlé

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  • Deprecated function: Return type of DateObject::__wakeup() should either be compatible with DateTime::__wakeup(): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in include_once() (line 143 of /home/u294609043/domains/konnubeta.be/public_html/calculator/sites/all/modules/contrib/date/date_api/date_api.module).
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  • Deprecated function: Return type of EntityStructureWrapper::getIterator() should either be compatible with IteratorAggregate::getIterator(): Traversable, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in include_once() (regel 273 van /home/u294609043/domains/konnubeta.be/public_html/calculator/sites/all/modules/contrib/entity/includes/entity.wrapper.inc).
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  • Deprecated function: Return type of EntityListWrapper::offsetSet($delta, $value) should either be compatible with ArrayAccess::offsetSet(mixed $offset, mixed $value): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in include_once() (regel 934 van /home/u294609043/domains/konnubeta.be/public_html/calculator/sites/all/modules/contrib/entity/includes/entity.wrapper.inc).
  • Deprecated function: Return type of EntityListWrapper::offsetUnset($delta) should either be compatible with ArrayAccess::offsetUnset(mixed $offset): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in include_once() (regel 934 van /home/u294609043/domains/konnubeta.be/public_html/calculator/sites/all/modules/contrib/entity/includes/entity.wrapper.inc).
  • Deprecated function: Return type of EntityListWrapper::count() should either be compatible with Countable::count(): int, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in include_once() (regel 934 van /home/u294609043/domains/konnubeta.be/public_html/calculator/sites/all/modules/contrib/entity/includes/entity.wrapper.inc).
  • Deprecated function: Return type of EntityMetadataWrapperIterator::hasChildren() should either be compatible with RecursiveIterator::hasChildren(): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in include_once() (regel 1135 van /home/u294609043/domains/konnubeta.be/public_html/calculator/sites/all/modules/contrib/entity/includes/entity.wrapper.inc).
  • Deprecated function: Return type of EntityMetadataWrapperIterator::getChildren() should either be compatible with RecursiveIterator::getChildren(): ?RecursiveIterator, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in include_once() (regel 1135 van /home/u294609043/domains/konnubeta.be/public_html/calculator/sites/all/modules/contrib/entity/includes/entity.wrapper.inc).
  • Deprecated function: Return type of EntityMetadataWrapperIterator::current() should either be compatible with Iterator::current(): mixed, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in include_once() (regel 1135 van /home/u294609043/domains/konnubeta.be/public_html/calculator/sites/all/modules/contrib/entity/includes/entity.wrapper.inc).
  • Deprecated function: Return type of EntityMetadataWrapperIterator::next() should either be compatible with Iterator::next(): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in include_once() (regel 1135 van /home/u294609043/domains/konnubeta.be/public_html/calculator/sites/all/modules/contrib/entity/includes/entity.wrapper.inc).
  • Deprecated function: Return type of EntityMetadataWrapperIterator::key() should either be compatible with Iterator::key(): mixed, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in include_once() (regel 1135 van /home/u294609043/domains/konnubeta.be/public_html/calculator/sites/all/modules/contrib/entity/includes/entity.wrapper.inc).
  • Deprecated function: Return type of EntityMetadataWrapperIterator::valid() should either be compatible with Iterator::valid(): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in include_once() (regel 1135 van /home/u294609043/domains/konnubeta.be/public_html/calculator/sites/all/modules/contrib/entity/includes/entity.wrapper.inc).
  • Deprecated function: Return type of EntityMetadataWrapperIterator::rewind() should either be compatible with Iterator::rewind(): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in include_once() (regel 1135 van /home/u294609043/domains/konnubeta.be/public_html/calculator/sites/all/modules/contrib/entity/includes/entity.wrapper.inc).
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  • Deprecated function: Return type of EntityMetadataArrayObject::offsetGet($delta) should either be compatible with ArrayAccess::offsetGet(mixed $offset): mixed, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in include_once() (regel 1178 van /home/u294609043/domains/konnubeta.be/public_html/calculator/sites/all/modules/contrib/entity/includes/entity.wrapper.inc).
  • Deprecated function: Return type of EntityMetadataArrayObject::offsetSet($delta, $value) should either be compatible with ArrayAccess::offsetSet(mixed $offset, mixed $value): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in include_once() (regel 1178 van /home/u294609043/domains/konnubeta.be/public_html/calculator/sites/all/modules/contrib/entity/includes/entity.wrapper.inc).
  • Deprecated function: Return type of EntityMetadataArrayObject::offsetUnset($delta) should either be compatible with ArrayAccess::offsetUnset(mixed $offset): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in include_once() (regel 1178 van /home/u294609043/domains/konnubeta.be/public_html/calculator/sites/all/modules/contrib/entity/includes/entity.wrapper.inc).
  • Deprecated function: Return type of EntityMetadataArrayObject::count() should either be compatible with Countable::count(): int, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in include_once() (regel 1178 van /home/u294609043/domains/konnubeta.be/public_html/calculator/sites/all/modules/contrib/entity/includes/entity.wrapper.inc).
  • Deprecated function: Return type of EntityMetadataArrayObject::getIterator() should either be compatible with IteratorAggregate::getIterator(): Traversable, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in include_once() (regel 1178 van /home/u294609043/domains/konnubeta.be/public_html/calculator/sites/all/modules/contrib/entity/includes/entity.wrapper.inc).
  • Deprecated function: Return type of RulesRecursiveElementIterator::hasChildren() should either be compatible with RecursiveIterator::hasChildren(): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in include_once() (regel 2087 van /home/u294609043/domains/konnubeta.be/public_html/calculator/sites/all/modules/contrib/rules/includes/rules.core.inc).
  • Deprecated function: Return type of RulesRecursiveElementIterator::getChildren() should either be compatible with RecursiveIterator::getChildren(): ?RecursiveIterator, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in include_once() (regel 2087 van /home/u294609043/domains/konnubeta.be/public_html/calculator/sites/all/modules/contrib/rules/includes/rules.core.inc).
  • Deprecated function: Return type of RulesContainerPlugin::getIterator() should either be compatible with IteratorAggregate::getIterator(): Traversable, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in include_once() (regel 2101 van /home/u294609043/domains/konnubeta.be/public_html/calculator/sites/all/modules/contrib/rules/includes/rules.core.inc).

Statusbericht

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Nestlé kondigde de lancering van een nieuw Nescafé recept aan en zorgde daarbij meteen voor de nodige activatie van de consument. Met een cashback in de app op myShopi bereikten ze onze 300.000 actieve users. Dankzij een aantrekkelijke splash page in de app en op de website van myShopi trok de actie extra aandacht. Het succes was immens: in slechts 2 dagen was de voorraad volledig uitgeput.

Het succes van de actie werd doorgetrokken en er volgde een nieuwe samenwerking met myShopi. Alle consumenten die gebruik maakten van de eerste cashback kregen een “1+1 gratis” voordeel aangeboden. Ook de Post Cashback Survey na afloop van de actie was bijzonder positief, net als Jean François Marlaire van Nescafé. 

"Bij de lancering van het nieuwe recept NESCAFÉ® Cappuccino hebben we onze nieuwe variant aan 100% terugbetaald. Dankzij het massale bereik van de actie via myShopi was de voorraad in slechts 2 dagen volledig uitgeput.

Ook de opvolgactie met een tweede voordeel leverde een redemptie op die onze verwachtingen overtrof. Zoals beoogd heeft deze actie toegelaten om tal van nieuwe consumenten te overtuigen en tegelijkertijd steeds de controle te behouden over onze budgetten."

Jean François Marlaire – Channel & category sales development Nescafé

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