De rol van de folder in de re-branding van Danone

Foutmelding

  • Deprecated function: Return type of DateObject::__wakeup() should either be compatible with DateTime::__wakeup(): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in include_once() (line 143 of /home/u294609043/domains/konnubeta.be/public_html/calculator/sites/all/modules/contrib/date/date_api/date_api.module).
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  • Deprecated function: Return type of DateObject::setTimezone($tz, $force = false) should either be compatible with DateTime::setTimezone(DateTimeZone $timezone): DateTime, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in include_once() (line 143 of /home/u294609043/domains/konnubeta.be/public_html/calculator/sites/all/modules/contrib/date/date_api/date_api.module).
  • Deprecated function: Return type of EntityStructureWrapper::getIterator() should either be compatible with IteratorAggregate::getIterator(): Traversable, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in include_once() (regel 273 van /home/u294609043/domains/konnubeta.be/public_html/calculator/sites/all/modules/contrib/entity/includes/entity.wrapper.inc).
  • Deprecated function: Return type of EntityListWrapper::getIterator() should either be compatible with IteratorAggregate::getIterator(): Traversable, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in include_once() (regel 934 van /home/u294609043/domains/konnubeta.be/public_html/calculator/sites/all/modules/contrib/entity/includes/entity.wrapper.inc).
  • Deprecated function: Return type of EntityListWrapper::offsetExists($delta) should either be compatible with ArrayAccess::offsetExists(mixed $offset): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in include_once() (regel 934 van /home/u294609043/domains/konnubeta.be/public_html/calculator/sites/all/modules/contrib/entity/includes/entity.wrapper.inc).
  • Deprecated function: Return type of EntityListWrapper::offsetGet($delta) should either be compatible with ArrayAccess::offsetGet(mixed $offset): mixed, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in include_once() (regel 934 van /home/u294609043/domains/konnubeta.be/public_html/calculator/sites/all/modules/contrib/entity/includes/entity.wrapper.inc).
  • Deprecated function: Return type of EntityListWrapper::offsetSet($delta, $value) should either be compatible with ArrayAccess::offsetSet(mixed $offset, mixed $value): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in include_once() (regel 934 van /home/u294609043/domains/konnubeta.be/public_html/calculator/sites/all/modules/contrib/entity/includes/entity.wrapper.inc).
  • Deprecated function: Return type of EntityListWrapper::offsetUnset($delta) should either be compatible with ArrayAccess::offsetUnset(mixed $offset): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in include_once() (regel 934 van /home/u294609043/domains/konnubeta.be/public_html/calculator/sites/all/modules/contrib/entity/includes/entity.wrapper.inc).
  • Deprecated function: Return type of EntityListWrapper::count() should either be compatible with Countable::count(): int, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in include_once() (regel 934 van /home/u294609043/domains/konnubeta.be/public_html/calculator/sites/all/modules/contrib/entity/includes/entity.wrapper.inc).
  • Deprecated function: Return type of EntityMetadataWrapperIterator::hasChildren() should either be compatible with RecursiveIterator::hasChildren(): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in include_once() (regel 1135 van /home/u294609043/domains/konnubeta.be/public_html/calculator/sites/all/modules/contrib/entity/includes/entity.wrapper.inc).
  • Deprecated function: Return type of EntityMetadataWrapperIterator::getChildren() should either be compatible with RecursiveIterator::getChildren(): ?RecursiveIterator, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in include_once() (regel 1135 van /home/u294609043/domains/konnubeta.be/public_html/calculator/sites/all/modules/contrib/entity/includes/entity.wrapper.inc).
  • Deprecated function: Return type of EntityMetadataWrapperIterator::current() should either be compatible with Iterator::current(): mixed, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in include_once() (regel 1135 van /home/u294609043/domains/konnubeta.be/public_html/calculator/sites/all/modules/contrib/entity/includes/entity.wrapper.inc).
  • Deprecated function: Return type of EntityMetadataWrapperIterator::next() should either be compatible with Iterator::next(): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in include_once() (regel 1135 van /home/u294609043/domains/konnubeta.be/public_html/calculator/sites/all/modules/contrib/entity/includes/entity.wrapper.inc).
  • Deprecated function: Return type of EntityMetadataWrapperIterator::key() should either be compatible with Iterator::key(): mixed, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in include_once() (regel 1135 van /home/u294609043/domains/konnubeta.be/public_html/calculator/sites/all/modules/contrib/entity/includes/entity.wrapper.inc).
  • Deprecated function: Return type of EntityMetadataWrapperIterator::valid() should either be compatible with Iterator::valid(): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in include_once() (regel 1135 van /home/u294609043/domains/konnubeta.be/public_html/calculator/sites/all/modules/contrib/entity/includes/entity.wrapper.inc).
  • Deprecated function: Return type of EntityMetadataWrapperIterator::rewind() should either be compatible with Iterator::rewind(): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in include_once() (regel 1135 van /home/u294609043/domains/konnubeta.be/public_html/calculator/sites/all/modules/contrib/entity/includes/entity.wrapper.inc).
  • Deprecated function: Return type of EntityMetadataArrayObject::offsetExists($delta) should either be compatible with ArrayAccess::offsetExists(mixed $offset): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in include_once() (regel 1178 van /home/u294609043/domains/konnubeta.be/public_html/calculator/sites/all/modules/contrib/entity/includes/entity.wrapper.inc).
  • Deprecated function: Return type of EntityMetadataArrayObject::offsetGet($delta) should either be compatible with ArrayAccess::offsetGet(mixed $offset): mixed, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in include_once() (regel 1178 van /home/u294609043/domains/konnubeta.be/public_html/calculator/sites/all/modules/contrib/entity/includes/entity.wrapper.inc).
  • Deprecated function: Return type of EntityMetadataArrayObject::offsetSet($delta, $value) should either be compatible with ArrayAccess::offsetSet(mixed $offset, mixed $value): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in include_once() (regel 1178 van /home/u294609043/domains/konnubeta.be/public_html/calculator/sites/all/modules/contrib/entity/includes/entity.wrapper.inc).
  • Deprecated function: Return type of EntityMetadataArrayObject::offsetUnset($delta) should either be compatible with ArrayAccess::offsetUnset(mixed $offset): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in include_once() (regel 1178 van /home/u294609043/domains/konnubeta.be/public_html/calculator/sites/all/modules/contrib/entity/includes/entity.wrapper.inc).
  • Deprecated function: Return type of EntityMetadataArrayObject::count() should either be compatible with Countable::count(): int, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in include_once() (regel 1178 van /home/u294609043/domains/konnubeta.be/public_html/calculator/sites/all/modules/contrib/entity/includes/entity.wrapper.inc).
  • Deprecated function: Return type of EntityMetadataArrayObject::getIterator() should either be compatible with IteratorAggregate::getIterator(): Traversable, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in include_once() (regel 1178 van /home/u294609043/domains/konnubeta.be/public_html/calculator/sites/all/modules/contrib/entity/includes/entity.wrapper.inc).
  • Deprecated function: Return type of RulesRecursiveElementIterator::hasChildren() should either be compatible with RecursiveIterator::hasChildren(): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in include_once() (regel 2087 van /home/u294609043/domains/konnubeta.be/public_html/calculator/sites/all/modules/contrib/rules/includes/rules.core.inc).
  • Deprecated function: Return type of RulesRecursiveElementIterator::getChildren() should either be compatible with RecursiveIterator::getChildren(): ?RecursiveIterator, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in include_once() (regel 2087 van /home/u294609043/domains/konnubeta.be/public_html/calculator/sites/all/modules/contrib/rules/includes/rules.core.inc).
  • Deprecated function: Return type of RulesContainerPlugin::getIterator() should either be compatible with IteratorAggregate::getIterator(): Traversable, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in include_once() (regel 2101 van /home/u294609043/domains/konnubeta.be/public_html/calculator/sites/all/modules/contrib/rules/includes/rules.core.inc).

Statusbericht

Het webformuliercomponent campaignmonitor kan niet worden weergegeven

Het ‘Greek style yoghurt’ segment is eerder klein maar eentje dat in volle expansie is. Tal van huismerken en FMCG spelers bieden hun eigen variant aan van de traditionele Griekse yoghurt. Hoewel de brand awareness van het vroegere Danone Greek al op meer dan 50% zat, haalden ze toch “slechts” iets meer dan 15% penetratie. Daarom koos Danone ervoor om een volledige re-branding op poten te zetten.

Iedereen kent inmiddels het oude vrouwtje van Oikos, de nieuwe naam van Danone Greek, dat doorheen de re-branding campagne werd opgevoerd. Zo ook in de folder, die een belangrijke rol speelde in de campagne. Danone integreerde de folder in de mediamix net omwille van zijn vermogen om meer awareness te genereren en penetratie te verhogen. De kortingsbonnen uit de folder wisten de consument namelijk te activeren tot aankoop. Uiteindelijk verhoogde de campagne de brand awareness tot 60% en de penetratie tot meer dan 25%. Door deze sprong kwam Oikos aan de leiding binnen het segment Griekse yoghurt.

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